York St John offers free digital marketing course to aid recovery – York Press

FREE online training in virtual marketing is being offered to help businesses recover from the lockdown.
York St John University has partnered with award-winning marketing agency Mediaworks to offer a free three-week online course, specialising in digital marketing.
With social distancing restrictions in place for the foreseeable future, a successful online presence is key to local business and economic bounce back.
Mediaworks and York St John have created an introductory version of their MSc Digital Marketing and Data Analytics to share the basics of digital marketing.
Starting on Wednesday, May 20, the course will be available virtually and open to local businesses who want their team to learn more about moving online.
It is also available to any individuals who may have been furloughed, placed on reduced hours, or recent graduates who want an opportunity to upskill, cross skill, or look at a new career in digital marketing.
The course requires a minimum of 10 hours of online learning time over a three-week period. On completion, students receive a university certificate of completion and have the option to apply for the MSC in Digital Marketing and Data Analytics at the start of the next academic year.
Bob Gammie, Dean of the York Business School, said: “The course is open to all learners regardless of experience in the digital marketing field. We hope as many learners as possible take this opportunity to gain real world insight and knowledge in a discipline that is in such high demand globally.”
The course offers access to free online training and content provided by Mediaworks to help build up skills across topics such as Search Engine Optimisation, Pay-Per-Click Marketing, and Digital Analytics. For details visit https://digital.yorksj.ac.uk/short-course-overview/ website.
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