The Germany Digital Ad Spending by Industry – Insider Intelligence – Business Insider

Which industry sector in Germany will spend most on digital advertising?
Of the industries we assess, retail will make the biggest single contribution to digital ad spending in Germany in 2019 — an estimated €1.64 billion ($1.94 billion) — and continue to be the top spender throughout our forecast period. Automotive will rank second by this measure, investing €1.04 billion ($1.22 billion) in digital ads this year.
Which industries will spend least on digital ad formats?
Consumer packaged goods (CPG) and consumer products will record the lowest digital outlays this year, at €0.35 billion ($0.41 billion). CPG brands in Germany — as elsewhere — have always relied heavily on TV ads to build reach and consideration, and TV remains a major feature of their media plans. But digital ad spending is picking up, especially as these brands ramp up their efforts to target smartphone users.
Which industries will post the most rapid growth in digital ad spending this year?
Insider Intelligence expects spending on digital ads by financial services companies will grow most in 2019 (11.2%) to €0.68 billion ($0.80 billion). The healthcare and pharma sector will record a robust annual rise too, at an estimated 10.7%.
How much digital ad spending in Germany will go to mobile devices?
Spending on mobile ads in Germany is predicted to pass €4.59 billion ($5.42 billion) in 2019—a significant double-digit gain compared with 2018.
Insider Intelligence has put together a detailed report, Germany Digital Ad Spending by Industry 2019, to examine its latest forecasts for digital ad spending in Germany in six sectors—auto, consumer packaged goods (CPG), financial services, healthcare/pharma, retail and travel—and outlines key trends shaping these forecasts.
This report includes an overview of digital ad spending by industry numbers across the following sectors:
In full, this report contains:
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