Our classes are offered both online and on-campus.
The world is now online. This has made digital marketing channels and social media the most widespread, interactive and essential of all modern marketing tools. Any effective marketing campaign will include them in its strategy.
This online programme bridges the gap between theoretical knowledge and its practical application in the field. You will learn to harness online communication resources and develop strategies to maximum effect. Special emphasis is also placed on applying these techniques at an international level – equipping you for today’s global marketplace.
Strategic Marketing Management
Marketing Communications
Consumer Behaviour and Research
Digital Marketing Communications
Internet Marketing Management
Social Media Communications
Integrative Research and Consultancy Project
**All specialisations are available, subject to student demand.
In this module you will gain extensive expertise in the application of modern marketing’s most powerful tool – online and digital marketing. Develop your knowledge of communication strategies and the elements of law relevant to digital media. You will also examine search engine methodology to get an understanding of how they work and what they look for.
On successful completion of the module, you will be able to:
Learn more about the course assessment strategy.
The internet has revolutionised marketing practice, changing the game for good. This module forms the link between theory and practice by constantly referring to the latest case studies in digital and internet marketing.
On successful completion of the module, you will be able to:
Learn more about the course assessment strategy.
Current use of social networks in marketing activities is only the tip of the iceberg, with new tools and faster means of acquiring customers constantly being developed. This module develops your ability to provide detailed analysis of current organisations’ social media strategies.
On successful completion of the module, you will be able to:
Learn more about the course assessment strategy.
The course is key to keeping you at the forefront of modern marketing practice. It provides the skills to implement and manage effective social media and digital marketing campaigns around the world. You will be fully prepared to apply your new media skills in a top level marketing position or progress to entrepreneurship.
Or contact a programme advisor by calling
+44 (0) 20 3535 1173
The greatest glory in living lies not in never falling, but in rising every time we fall.
If you really look closely, most overnight successes took a long time.
Opportunities don't happen. You create them.
Or contact a programme advisor by calling
+44 (0) 20 3535 1173
Or contact a programme advisor by calling
+44 (0) 20 3535 1173
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