Organizations in manufacturing, banking, securities trading, technology, charity, government, the media, healthcare, education, and politics all market their products. As a marketing major at High Point University’s Phillips School of Business, the student will learn how to create messages that move products — no matter what they are. The student will study the how and the why of business success through economics, finance, statistics, and mathematics. The student will study distribution, pricing, and preparation of goods and services. The student will develop the communications tools needed to understand and reach people through traditional and social media. Every student in the program will master the professional marketing skills necessary for building long-lasting customer relationships based on listening, trust, and value.
SOCIAL MEDIA MARKETING MINOR
HIGH POINT, N.C., Sept. 16, 2022 – High Point University welcomed two global leaders to campus this week to kick off the first Access to Innovators program opportunities this semester. World-renowned patent attorney JiNan Glasgow George, HPU’s Intellectual Property Expert in Residence, visited on Sept. 14, and Hall of Fame speaker Dr. Willie Jolley, HPU’s…
HPU graduates are leading prestigious career paths around the world at Fortune 500 companies, international service programs, public school systems, top-tier law, medical and graduate school programs, and many other esteemed organizations thanks to their journey at HPU. Here’s a glimpse of one extraordinary graduate from the Class of 2022: Name: Madison Baylock Hometown: Hainesport, New…
Name: Dylan Maberry Hometown: Houston, Texas Year: Class of 2024 Major: Sales Internship: Over the summer, Maberry joined Kontoor Brands, owner of Lee and Wrangler jeans brands, as a summer sales operations intern. In her role, she presented her ideas and suggestions to the company’s executive board in its Greensboro, North Carolina headquarters and met…
Name: Julianna Raymond Hometown: Schwenksville, Pennsylvania Year: Class of 2024 Major: Event management with a minor in social media marketing Internship: Raymond joined Robert Event Group in Philadelphia, Pennsylvania, as a summer events intern. In her role, she learned what goes into the planning of small and large-scale events including the 16-day Welcome America Festival….
Name: Abbie Matthews Hometown: Autryville, North Carolina Year: Class of 2023 Major: Event management with a minor in social media marketing Internship: Matthews joins the summer internship program at The Bradford, an event venue in New Hill, North Carolina. In her role, she handles a variety of office tasks and hands-on projects. She tracks inquiries,…
HPU graduates are leading prestigious career paths around the world at Fortune 500 companies, international service programs, public school systems, top-tier law, medical and graduate school programs, and many other esteemed organizations thanks to their journey at HPU. Here’s a glimpse of one extraordinary graduate from the Class of 2022: Name: Tatiana Goldberg Hometown: Fort…
Name: Harold Velasquez Hometown: Pfafftown, North Carolina Year: Class of 2022 Major: Marketing with a minor in sales and graphic design Internship: Velasquez joins The Walt Disney Company in Celebration, Florida, as a marketing strategy intern. In his role, he creates and organizes marketing collateral for Walt Disney World Resort, Disneyland Resort and Disney Cruise…
Name: Kate McCarthy Hometown: Holden, Massachusetts Year: Class of 2023 Major: Marketing and finance with a minor in sales Internship: McCarthy joins the Chick-fil-A team in Atlanta, Georgia, as a consumer data privacy intern. In her role, she works on the Customer and Market Insights team to help power decisions through intelligence, illumination and influence….
Name: Kayla Broom Hometown: Cullowhee, North Carolina Year: Class of 2022 Major: Business administration with a minor in marketing Internship: Broom joins leading global investment banking, securities and investment management firm Goldman Sachs as an operations summer analyst in the Global Markets Division in Dallas, Texas. In her role, she helps businesses buy…
Name: Morgan Smith Hometown: Clayton, North Carolina Year: Class of 2023 Major: Marketing with a minor in psychology Internship: Smith is participating in a 13-week summer internship with Cisco Technologies as a marketing specialist. She works with other Cisco team members on marketing projects, researching and using her personal knowledge to give recommendations for…
The BEACON laboratory, led by Dr. Larry Carter, Assistant Professor of Marketing, vigorously supports an applied student research initiative at High Point University, particularly within the schools of business and communication. The acronym BEACON stands for Biometric Evaluation, Analytics, Cognitive Observation, and Neuromarketing. This cutting-edge research lab is housed on the second floor of the Nido Qubein School of Communication, and supports both faculty and student-led studies with the use of biometric technologies including eye-tracking, electroencephalography (EEG), galvanic skin response (GSR), electrocardiography (EKG), and facial expressions analyses to solve research problems.
“This lab gives our students a hands-on approach to research,” says Dr. Carter. “It is a great step up for students pursuing graduate school to already have research published. While there are large marketing companies that have this type of equipment, not many colleges and universities have access to this cutting-edge technology.”
