Marketing courses don’t just focus on advertising and promotion. Marketing includes incredibly diverse and exciting career specialities, such as PR and brand management, market research, strategy, digital, social media, Point of Sale, mobile and more.
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CAL’s Dual Diploma of Social Media Marketing + Certificate IV in Entrepreneurship and New Business is perfect for those wanting to gain essential social media skills to boost brand awareness and business growth. With a strategic combination of essentia…
This course provides individuals with solid theoretical and sound practical skills to enable them to become outstanding practitioners of digital marketing. The unique combination of practical tools and techniques provides an intensive and highly experi…
Rapid changes in technology and communication are redefining marketing. Designed for current and aspiring managers looking to increase their knowledge in an all-of-business approach to marketing, this program will provide a deeper understanding of the…
Created by the world’s leading social media experts, all of whom feature on the Forbes Top 50 Social Media Power Influencers list, AIM’s 10904NAT Diploma of Social Media Marketing is the only formal, nationally recognised qualification designed to help…
At Original Campus, you can study the 10904NAT Diploma of Social Media Marketing which is Australia’s first and only nationally accredited qualification in Social Media Marketing. Created by the world’s leading social media experts, all of whom feature…
Take your marketing skills to the next level. Develop astute marketing skills to help any business or organisation grow and reach the right people, plus understand marketing and communications industry fundamentals and concepts. Or equip yourself with…
Monarch’s Diploma of Social Media Marketing (10904NAT) is packed with real opportunities to practice as you learn. You’ll get to develop your own social media marketing strategy, launch the strategy on your chosen social networks and measure performanc…
CAL’s Dual Diploma of Social Media Marketing + Certificate IV in Marketing and Communication is perfect for those looking to kickstart their career in digital marketing with essential social media and fundamental marketing skills. You’ll develop social…
‘Build your dream marketing career with Australia’s most practical online degree.’ Learn the latest tools of brand development, digital strategy and campaign management. Acquire real skills in market research, content planning and digital disruption by…
CAL’s Double Certificate IV Entrepreneurship and New Business + Marketing and Communication is perfect for those currently operating or looking to launch a small business. With a strategic combination of essential business and marketing skills, you wil…
The Bachelor of Applied Business (Marketing Major) will provide you with a foundation of business and key marketing skills. The skills and knowledge available in this qualification are highly desirable in a wide range of roles in the business world. Th…
Reckon marketing might be for you, but don’t want to go to uni yet? Need practical basic marketing skills – not a library worth of theory taking up space in your head? The Certificate IV in Marketing and Communication BSB42415 is for you. It’s bu…
CAL’s Double Diploma of Social Media Marketing + Marketing and Communication is perfect for those looking to equip themselves with both essential social media and marketing skills. You’ll develop high-level management skills to create marketing plans a…
CAL’s Diploma of Social Media Marketing will give you the essential skills you need to successfully develop your social media strategy and online presence. With this course, you’ll strengthen your ability to create a consistent brand identity and produ…
Do you want a rewarding and challenging career in digital marketing? Or are you already working in the industry and looking to brush up on your skills? Either way, our Diploma of Digital Marketing is perfect for you. You’ll learn everything from the ba…
Get your business off to a solid start with professional skills and knowledge across strategic planning, financial management, and digital marketing. Small businesses are booming in Australia, with over 2.4 million in operation across the country. Thes…
There is strong demand for qualified marketing and communications professionals in Australia. In the five years to 2025, strong growth is expected in this sector, creating around 25,000 job opportunities. Become a confident communicator by learning how…
Kickstart your career in marketing with the Certificate IV in Marketing and Communications. Upskill to become a confident Marketing Coordinator for your business and create limitless opportunities in your career in marketing with key transferable skill…
CAL’s Diploma of Marketing and Communication will prepare you to manage a wide range of aspects across marketing and communications, with crucial skills in end-to-end marketing project management, public relations, social media and digital campaign pla…
CAL’s Double Diploma of Marketing Communication and Business (Business Development) will give you the skills you need to identify and capitalise on marketing opportunities and make strong strategic decisions for your business. You’ll develop skills to…
The career outcomes for those who complete a Marketing Course are broad and varied as there are so many facets to this profession. Graduates may choose to hone in on areas such as digital marketing, brand management, marketing research or even advertising.
Specific job titles may include:
If time is the only thing stopping you from studying, then you should definitely consider completing a Marketing course online. This will enable you to study when and where you like, at your desired pace. You’ll never have to compromise on your lifestyle and can be confident knowing that you’ll receive a high-quality education that will take you places.
Certificate IV:
A Certificate IV in Marketing and Communication is an entry level TAFE qualification that will introduce you to a wide range of marketing tools and concepts. You’ll acquire a broad understanding of the function and the role it plays in the success of all businesses. This course will expose you to advertising, customer service, marketing research, digital marketing and promotions.
Diploma:
The Diploma of Marketing is still a TAFE level qualification, however, explores topics in more depth when compared with a Certificate IV level qualification. Typically, a Diploma level marketing course will take between 1 to 2 years to complete, and in many cases you can use this qualification as a pathway towards a degree level course. By the end of the course, you will have sound knowledge in a range of areas such as creating advertisements, researching global trends, conducting audits, planning social media engagement, writing persuasive copy and much more!
Undergraduate:
The most common level of qualification, for Marketing professionals, is a Bachelor Degree. According to the Australian Governments’ Job Outlook initiative, 46.8% of Marketing Professionals hold this qualification. A Bachelor of Business (Marketing) is typically a 3-year course when studied full-time. This course focuses on all the key areas of marketing in great depth and provides graduates with well-rounded knowledge and expertise. Students will complete a range of core units and select many elective units to design their own program that suits their interests.
Postgraduate:
A postgraduate Marketing course is at a higher level than a Bachelor Degree and explores topics in greater detail as these courses are highly focused on a specific area. They are usually undertaken when an individual is currently working in their profession and would like to upskill, or when an individual has completed their Bachelor Degree and would like to improve their overall employability. Postgraduate courses include Graduate Certificates, Graduate Diplomas and Master level qualifications.
Marketing courses teach you how to blend sales, strategy, psychology and creativity. So yes, you could be the 21st century Mad Man or Woman ad agency superstar. However, you could also make your career on the client side with world famous brand names, or up-and coming businesses, looking after products and services you’re really passionate about – from cosmetics to cars, technology to travel.
Since 2003 the number of marketing positions in Australia has increased by more than 63%. A big part of this has been due to the boom in web, social media, content and mobile marketing roles. And the trend is only heading one direction – up!
The right marketing course can get you a start in the industry – or the qualification and edge you need to advance your career or specialise.
Below you’ll find classroom-based and online marketing courses throughout Australia, including TAFE certificates and diplomas in marketing, and undergraduate and postgraduate marketing degrees. There are also short marketing courses in marketing communications and social media marketing.
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