Lottery Firm, Give’n’Take, Embarks on Mobile Advertising – THISDAY Newspapers

Give’n’Take, the mega-box Nigeria lottery company, has rolled out mobile advertising campaign to sensitise Nigerians ahead of its National Lottery Jackpot coming up on NTA and other major TV channels in March.
The company has rolled out eye-catching, tantalising adverts in Lagos, with over 50 GnT-branded BRT buses across the state. It has also rolled out several radio advertisements, voiced by veteran actor, Segun Arinze of Nollywood fame, who was recently unveiled as the brand ambassador of GnT and the host of the first of its kind, Lottery gameshow, GnT National Lottery Jackpot.
GnT prides itself as Nigeria’s mother of all lottery, with spread in several states of the country, and expanding further on daily basis. With the launch of this advertisement blitz, the company has not only brought the competition to the doorsteps of other lotto companies in Lagos, but it is setting new standards for the Nigerian lottery industry.
GnT said it hopes to make playing lottery a more interesting pastime and fun than the old-fashion view of it as a game for gamblers and idle minds.
“That is an old, parochial view of lottery,” says MonabeMitee, GnT’s Director of Operations. “We are here to make people’s dreams come true by playing the lottery with small money and winning big.”
At Mile 2, GnT-branded BRT buses are conspicuously seen, with people giggling in admiration. Same could be noticed at Okokomaiko bus stop and other routes. And tune radio stations in Lagos, you hear the voice of Black Arrow (SegunArinze) come alive hugging you the Go Play GnT lottery.
GnT is a Nigeria lottery company with passion to bring lottery to international standards like Canada, UK and USA, especially where national lottery jackpots are observed as huge national events and people look forward, nostalgically, to who will emerge as winner of the ultimate prize which runs into several millions and billions of dollars or pounds.
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